Soundtrap & Tinashe Unveil Empowering Vocal Pack for Women Music Makers
March 5, 2024 | Soundtrap
Despite recent strides in female representation within the music industry, there is more work to do. Only 19.5% of songwriters and a mere 6.5% of producers are women. At Soundtrap, we want to continue driving the momentum for change. We are on a mission to democratize music creation, making it accessible to everyone in the world. Since 2013, our simple yet powerful product has resonated with women music makers. Their presence on Soundtrap has grown from 24% in 2013 to 34% in 2024, and we are committed to amplifying their voices until we see more equitable representation in our user base.
This International Women’s History Month, we teamed up with multi-platinum artist Tinashe to unveil an exclusive sound pack. Featuring 25 royalty-free samples of her signature vocals, this pack aims to empower more young girls and women to explore the world of music production and songwriting. By offering the tools and inspiration they need, this is an invitation for music makers of all levels to #CreateWithTinashe and unlock their musical voices.
“I'm excited to see more people feeling like they can make music on their own, especially young women.” - Tinashe
“I wanted to create something that felt uniquely me, and I felt that there is no better instrument for me to use than my voice to create that,” Tinashe says. “I'm encouraging producers to chop them up, pitch them up, slow them down, speed them up – use them in different ways. The sky's the limit in terms of how you can flip them.”
To bring this campaign to life, we partnered with a network of influential music producers and songwriters to create their own tracks using Tinashe’s vocal samples. Not only is this a celebration of the talented women driving change in music, but an opportunity to spark new collaborations and support among other women in their communities.
“We want to evolve music creation through groundbreaking technology. This is deeply rooted in the belief that accessible tech will bring more voices and cultural influences to the scene,” says Vanja Steinholtz, Head of Audio Content at Soundtrap. “Diversity and inclusion drives innovation, and shapes the music we hear today.”
Soundtrap launched in 2013 as the first web-based music recording studio. By leveraging the power of technology to democratize music making, we are empowering musicians of all levels to create, collaborate, and share their music effortlessly and affordably, regardless of their location or financial resources.
Through Soundtrap for Education, we are dedicated to expanding the accessibility of music making and podcasting to the next generation. This year as part of International Women’s History Month and our ongoing commitment, we are providing complimentary seats to our longtime partners, Girls Make Beats and Women’s Audio Mission, to empower women and young girls with more resources and opportunities to thrive in the industry.
Create with Tinashe — Exclusive Vocal Pack in Soundtrap
About Soundtrap
Launched in 2013 as the world's first web-based, cross-platform, collaborative music recording studio, Soundtrap is a cloud-based digital audio workstation (DAW) that is reimagining how music and podcasts are created.
Made by music producers, songwriters, and audio experts, our goal is to help you unlock your creative potential, perfect for music makers at all levels. With Soundtrap, users can create music together in real-time, collaborate with others, and share their creations with the world.
About Tinashe
Tinashe is a multi-platinum-certified R&B disruptor singer, writer, and dancer - but she also produces, mixes, engineers, creative directs, and edits. She is one of music’s most compelling artists, fusing innovative sounds from R&B, pop, and hip-hop that has generated a global cross-genre fanbase of over 13 million social media followers.
Tinashe has headlined two world tours and accrued over 2.3 billion global streams all time. Her first album, Aquarius, came out in 2014 and debuted in the top 20 on the Billboard 200. She has since released five more studio albums, including 2023's BB/ANG3L, as well as several mixtapes and numerous hit singles.
Tinashe’s list of collaborators is extensive, including Britney Spears, A$AP Rocky, Usher, Charli XCX, Shygirl, Chance the Rapper, Travis Scott, Dev Hynes, and Calvin Harris. In 2019, Tinashe performed the lead role of Mimi Marquez in the Fox television special Rent: LIVE.
About Girls Make Beats
Girls Make Beats (GMB) is a nonprofit organization that empowers girls by expanding the female presence of music producers, DJs, and audio engineers. GMB was founded in 2012 by certified audio engineer, Tiffany "Delilah" Miranda. GMB works with girls ages 5-17 and hosts educational seminars, summer camps, industry panels, and networking events.
GMB helps girls further their careers as music producers, DJs, and audio engineers by providing courses on industry-leading hardware and software. GMB also serves as an outlet for girls to unite and collaborate within the music industry.
With a presence growing globally, Girls Make Beats is dedicated to creating real-world opportunities for girls to break barriers in the music industry.
GMB has strategically partnered with industry titans, music industry professionals, and educational institutes to create unparalleled opportunities for the girls in the program.
About Women’s Audio Mission
Women’s Audio Mission is a San Francisco-based recording studio and nonprofit dedicated to the advancement of women and gender-expansive people in music/audio production and creative technology, fields in which they are critically underrepresented. WAM uses music and media arts training, mentorship, and conferences to serve over 2,000 women, girls, and gender-expansive people annually in order to inspire them to amplify their voices and become the innovators of tomorrow.
WAM’s award-winning curriculum weaves art and music with science, technology, and computer programming and works to close the critical gender gap in creative technology careers. Additionally, our studios are the only professional recording studios in the world specifically built and run entirely by women and gender-expansive staff.
"Fewer than 5% of the people creating and shaping all of the music, messages, sound, and media in the soundtrack of our lives are women or gender-expansive,” said Terri Winston, Founder of Women’s Audio Mission. “This deeply affects the sounds and messages we consume every day. WAM has been changing the face of sound for over 20 years, providing over 20,000 women, girls, and gender-expansive individuals with free music production training, mentorship, career counseling, and job placement in the only professional recording studios in the world built and run entirely by women."